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Thursday | January 17, 2013 |
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THIS ISSUE:
A website redesign needs just
one word to succeed: BEAT
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Many website redesigns start with a goal of "looking better." That should not be a goal, but a consequence of the new activities that follow.
A marketing strategy should dictate all redesign projects. No matter what direction that strategy may be, all have a common word as their core: BEAT!
BEAT your competition
- see what they're doing and do it better
BEAT your benchmarks
- establish what they are and the plan to beat them
BEAT yourself
- make sure that if you're adding new products or services it's in the context of improving your brand, beating past presentations of who you are and what you do. |
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