A brand’s presence online can be its most valuable asset; while constantly advancing it can also be its most challenging. For effective online branding, keeping online pages active with new content is one way of maturing an online persona and positioning the brand best. Novel online channels can develop and grow in popularity in the span of a few short weeks (or even less). This means business owners and media teams must have the agility to represent the brand on new platforms in a timely manner.
To best strategize how one will capitalize online media marketing, it’s best to understand the three key areas of marketing communications. These include owned, earned, and paid. A customer journey now spans across multiple devices and multiple platforms, and brands must keep up to look attractive. As a company, it is imperative to recognize this and react with a cohesive marketing campaign across the channels so you are identifiable and “liked.”