Should you add offline marketing to your plan? Take advantage of the growing multitasking employed by America’s consumer market. It’s no secret that with instant connection to a world of information at their fingertips, people are becoming more attached to their online devices. What may surprise advertisers is how these online habits relate to people as they watch television.
According to a recent study by Simmons Research:
* 70.4% of respondents reported that they visit websites on their mobile phones while watching television
* 77.3% of respondents reported that they text message on their mobile phones while watching television
* 59.3% reported that they check their email
Understanding that the online world is becoming tightly integrated into the offline world is essential to developing a successful marketing plan. By reaching your consumer on the multiple platforms that they utilize, and creating a significant presence both online and offline, you can establish a familiarity with them and further your brand image in their eyes…wherever they’re focused!