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Online Reviews Build Trust & Traffic

Why every business should strive for 5 stars
Online Reviews Build Trust and Traffic. 5 Stars being selected by a man in a business suit.

We all know online reviews matter. From consumer confidence to subsequent business revenue, a company’s ratings greatly impact its bottom line. But that’s not all- reviews also drive traffic to a business’ website, increase conversions and help savvy business owners make improvements and adjustments to better serve their customers.

In fact, a recent article in Small Business Trends cites the following statistics:

* Business revenue increases up to 9% for every star in a company’s rating

* 72% of consumers trust a local business more when they see positive reviews

* Businesses with at least 3 stars receive 41 out of 47 clicks in Google

* Excellent reviews inspire an average 31% higher spending by consumers

How can your business generate more online reviews?

See our blog Online Ratings: 5 Ways to Get More.

For help with an online ratings building initiative, digital marketingwebsite design or any of our full list of advertising services, contact Courtney Dicely, President of First Looks.