We all know online reviews matter. From consumer confidence to subsequent business revenue, a company’s ratings greatly impact its bottom line. But that’s not all- reviews also drive traffic to a business’ website, increase conversions and help savvy business owners make improvements and adjustments to better serve their customers.
In fact, a recent article in Small Business Trends cites the following statistics:
* Business revenue increases up to 9% for every star in a company’s rating
* 72% of consumers trust a local business more when they see positive reviews
* Businesses with at least 3 stars receive 41 out of 47 clicks in Google
* Excellent reviews inspire an average 31% higher spending by consumers
For help with an online ratings building initiative, digital marketing, website design or any of our full list of advertising services, contact Courtney Dicely, President of First Looks.