Maximizing your company’s online ROI (Return on Investment) is an essential aspect of a successful marketing plan. Though different channels align with different entities (B2B, B2C, E-Commerce, Non-Profits), here are 3 crucial avenues to get the most of your online investment:
- Email: The email marketing channel accounted for 38.7% of the best ROI from digital channels. However, just sending out any email won’t cut it – make sure your email campaigns have the right components to succeed. Simply adding personalized subject lines can increase your open rate by 20%.
- Social Media: With the rise of mobile usage among consumers, Social Media has become a highly rated channel for attractive ROI. Having an active Social Media presence can not only grab customers’ attention, but establish you as a relevant and popular brand.
- Paid Search: As companies like Amazon and Target embrace Paid Search, it’s easy to see why it has grown to capture a top ranking of the best ROI among digital channels. Utilizing paid search helps you nurture your customer-base, understanding their preferences and helping you deliver your brand individually.
Focusing your marketing plan on attractive ROI is a focus everyone wants to see.