As online algorithms update frequently, it can become overwhelming to stay on top of your online Content Marketing strategy and ensure optimized content. Use these 4 simple steps to ensure that your content is at the best level it can be:
STEP 1 — Choose the Right Keywords: Staying relevant with your keywords, and choosing the right keywords, ensures that you are listed highly for what you desire. Audit your SEO program to make sure you’re on target.
STEP 2 — Make it optimized content: Upon deciding on the perfect keywords for your Content Marketing, it’s then time to optimize and tailor your content to fit those target keywords. Say it, show it, and then repeat it! Density matters…but stay “conversational.”
STEP 3 — If you have control of your website and skills to work with it…add Rich Snippets. These are small narrative elements relating to your site’s content that enhance your search listing—making it more enticing for users to click on and easier for search engines to extract information.
STEP 4 — Measure Your Success: Monitoring and measuring your success helps you maintain a strong and successful Content Marketing program. By monitoring your success, you can easily identify the successful elements. For the weaker elements, you can rework them.