Out of Home Advertising Has its Own Measurement System.
Much like the Nielsen ratings system for TV and other media—which tracks an advertisement’s effectiveness—the TAB Out of Home (OOH) Ratings define and track the efficiency of outdoor advertising. With highly efficient reporting from online, there is a need for this type of rating platform in outdoor advertising.
By taking into account the standardized counts of ridership, bus, transit, street/pedestrian and highway traffic, TAB gathers the necessary data. That data is then organized by researching media, surveys, traffic engineering, GIS and GPS technology and visibility.
“How many eyes?” is now a question that can be answered.