Outdoor advertising is a mainstay in reaching a broader audience, reinforcing brand image, and reaching those who may not be looking for your brand. The average person views a billboard for 3 to 4 seconds, but is there a definitive way of measuring the impact of outdoor ads?
Out of Home Metrics (OOH) measure the efficiency of outdoor advertising. These metrics quantify outdoor ad data in the vein of ratings for media. Mixing outdoor with digital advertisements creates a partnership that lets you not only track the efficacy of billboard ad efforts, but also improve brand awareness on offline and online platforms.