Reading in between the lines makes a solid case for keeping print media – newspaper and magazine ads – in your media mix.
- Magazine audiences are growing faster than television and newspapers
- 96% of those under 35 read magazines
- Magazines beat online in trustworthiness, inspirational and ad receptivity markers
- Magazines beat television, newspapers and radio in measuring advertising that makes a positive impression
Source: Gfk MRI, Experian Simmons Multi-Media Engagement Study