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Print Media: Magazine Readers

Still a major media force!
Print Media collection

Reading in between the lines makes a solid case for keeping print media – magazine ads – in your media mix.

  • Magazine audiences are growing faster than television and newspapers
  • 96% of those under 35 read magazines
  • Magazines beat online in trustworthy, inspirational and ad receptivity markers
  • Magazines beat television, newspapers and radio in measuring advertising that makes a positive impression

Source: Gfk MRI, Experian Simmons Multi-Media Engagement Study