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First Looks Agency <br> @-a-glance
Wednesday  |  March 9, 2011

THIS ISSUE:
Product Placement


Starts by knowing your "Gens"

Rule #1 of product placement: make sure your marketing tactics and strategies align themselves to the right generation of consumer markets.
  • Gen XBorn 1965 to 1984, 70 million strong. Technologically "bilingual" responds to traditional and new media.
  • Gen YBorn 1985 to 2004, 100 million strong. Children of Boomers (1945-1964)—most coveted buying group. Multi-taskers.
  • Gen ZBorn 2005 to present, 20 million and growing. Fast becoming an exciting and challenging market. The internet rules.
Small business marketing #1
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