THIS ISSUE:
Cable Advertising
Keep the cable on!
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Though everything web dominates most media and marketing discussions, keep cable on your media menu. The facts support its continued consideration:
Broadcast versus Cable — Broadcast has declined 9% 1Q11, while cable has grown 36%.
Cable and Web — 54.9 % of viewers are multi-taskers, watching and clicking at the same time.
Unique Opportunities — In addition to the standard 30 second commercial, cable offers sponsorships, vignettes,
special events and community involvement opportunities.
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