@-A-Glance Series: Cable Advertising: Keep the cable on!
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First Looks Agency <br> @-a-glance
Wednesday  |  May 11, 2011

THIS ISSUE:
Cable Advertising


Keep the cable on!

Though everything web dominates most media and marketing discussions, keep cable on your media menu. The facts support its continued consideration:

Broadcast versus Cable — Broadcast has declined 9% 1Q11, while cable has grown 36%.

Cable and Web — 54.9 % of viewers are multi-taskers, watching and clicking at the same time.

Unique Opportunities — In addition to the standard 30 second commercial, cable offers sponsorships, vignettes, special events and community involvement opportunities.
Cable Advertising
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