This time it's all about wet leaves.
Weather and Marketing. We already know of their co-existence. First warning of a snowstorm brings the snow shovels storefront at Home Depot. Want to see batteries and candles move off the shelf? Just mention ice storm.
Before those shovels ready themselves for pick-ups, a WalMart meteorologist determined they needed to be there, at that store, in inventory. Same with an overnight package. FedEx’s internal weather department works 24/7 to find the best direction around the storms to your front door.
Small business has their own approach of relating sales to weather. Pool supplies move up front in early spring. Corduroy jackets display themselves late summer.
Britland Auto Body doesn't have inventory. The Greenbrook New Jersey establishment relies 100% of its business on the misfortune of others. Fault, non-fault, insurance, no-coverage, an auto accident is the bread and butter of Britland (over 40 years) and it's the automobile accidents that will keep them growing, expanding and profiting.
Human error plays a significant role is causing accidents. But weather is a more predictable and reliable factor in determining sales. Britlands’ sales spike in winter. First the wet falling leaves, then the noreaster with everything covered in white, and finally, the ice storm that made the 20 minute commute into 2 hours...all conditions that produce auto accidents.
The winter of 2012 has not been cooperating with Britland. No snow, no ice, 50 plus temperatures. Luckily, Britland has a pro-active advertising campaign that was designed by First Looks to accomplish its marketing objectives: to steal market share from competitors and inform the customer of their right (and not solely the insurance company's) to choose their preferred body shop.
A geographically defined outdoor advertising campaign worked to establish name recognition within a five-mile radius of operation. Outdoor was perfect...100% of Britland customers have cars! A rotating campaign of fun conceptual messages kept Britland Auto Body just above their steering wheels for 6 months.
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When the snow didn’t fall and the temperature didn’t drop, Britland was ready with a cable commercial created by First Looks and produced by Beach Productions. Supporting the outdoor advertising in its whimsical concept and messaging, the 30-second commercial reached a wider target audiences than the billboards, while conveying the important communication of “self-decision” of where to take your damaged auto.
Don't let Mother Nature call the shots. Let First Looks!
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Creating a website that's pretty sweet!
When a NYC custom baker came to First Looks for a new idenity/logo and new website, she wanted something that would distinguish her from her competition, yet give a femine and memorable approach that could be applied to packaging.
Her clients include brides-to-be, party-throwers, and corporate clients so the theme of her new website needed to span all demographics. Yet, as a single person running the business, her budget was on a smaller scale.
First looks was able to provide the necessary marketing tools for her to give the business a solid foundation to move and expand. Website features included online shopping, photo galleries, blog, detailed content and clean navigation.
Program also included a short SEO program that helped to boost her ranking in Google to the first page for a number of search terms.
To learn more about our small business marketing packages, contact us or read more on our marketing page. |
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First Looks created a website that was elegant, functional and even provided the client with the ability to edit. Robust features included a shopping cart, custom blog and interactive photo galleries. Website was recently awarded Gold in category of "website under $8,000" for the 2012 Jasper Awards.
Let First Looks handle your shopping cart needs!
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