When people would rather watch a video than read a whitepaper, it’s time to put a video into your marketing mix. 64% of consumers said they were more likely to purchase a product online after watching a video on it, whether on social media or your own website. Here are 3 steps for a successful video campaign:
1. Turn it into a series. Create a relationship with the viewer and keep them waiting for every new video.
2. Know your marketing segment. Be sure to make new and existing customers alike feel welcome.
3. Execute professionally. These videos are a reflection of your company. The better they are produced, the better your brand will show itself.