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Wednesday | August 25, 2010 |
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THIS ISSUE:
Advertising
The "ABCs' of great advertising? The "CCCs"
Content.
Whatever the message, make it relevant to your target audience not to you. Test it before publishing it.
Copy.
Respect the new "attention span." It's shorter, with far less patience. Keep your copy short and sweet.
Call to Action.
Call, email, join, buy, compare. Don't assume your audience knows what to do with your copy content. Tell them! |
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