Though everything web dominates most media and marketing discussions, keep TV advertising with cable on your media menu. The facts support its continued consideration:
Broadcast versus Cable — Broadcast declined 9% 1Q11, while cable grew 36%.
Cable and Web — 54.9 % of viewers are multi-taskers, watching and clicking at the same time.
Unique Opportunities — In addition to the standard 30-second cable commercials, cable advertising offers sponsorships, vignettes, special events and community involvement opportunities.