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TV Advertising: Keep The Cable On

Cable Advertising Facts
TV Advertising with Cable Commercials Works Shown By Viewer Clicking Remote Toward Busy TV Screen

Though everything web dominates most media and marketing discussions, keep TV advertising with cable on your media menu. The facts support its continued consideration:

Broadcast versus Cable — Broadcast declined 9% 1Q11, while cable grew 36%.

Cable and Web — 54.9 % of viewers are multi-taskers, watching and clicking at the same time.

Unique Opportunities — In addition to the standard 30-second cable commercials, cable advertising offers sponsorships, vignettes, special events and community involvement opportunities.