|The proper blend of the marketing mix - “four Ps” - used to equal success. Not anymore. Now, it’s the “five Ps” - Product, Place, Promotion, Price and Positioning
The best web designs are often awarded for beautiful design presentations. However, a more relevant measurement of a great web design is its construction as an organically- strong site - allowing it to be well positioned in search engines before employing SEM actions to drive traffic.
Website design firms should engage Site Engine Optimization (SEO) activities at the very start of a new website design. First Looks considers SEO measures crucial to the success of your website, and always includes this in our web design packages.
SEO copywriting, keywords and phrases are just the beginning of an SEO program. Your situation might warrant a compressed campaign of only a few months or an ongoing campaign that constantly adapts to the changing algorithms of Google, Yahoo or Bing.
Advertising online may be part of your web marketing, but before it starts, a strong SEO foundation must be established.
Pay-per-click advertising is one of the most popular traffic-generating strategies on the internet. Make it money well spent.
Search engine marketing (SEM) is arguably one of the most profitable ways to market online. But doing it right isn’t easy; SEM can be a time-consuming and complicated marketing channel to conquer. Online advertising costs can quickly escalate if not managed properly. Simple autopilot adword setups only take you so far. Learning the ins and outs of SEM is a skill that takes time, patience, and an analytical mindset.
First Looks considers SEM part of our integrated online services, realizing that even after they click, people still need to be convinced, impressed and sold. If the scope of your objectives is large and complex, your SEM might need the services of a managed account. Here, First Looks brings our associate partner www.sawtoothmedia.com in to help. A search engine marketing and ppc consultant firm, Sawtooth Media can direct your campaign(s) with the goals of improving your conversion rate while lowering your cost per click.
|- Ad Copy Creation
- Bid /Quote Optimization
- Campaign groupings and packaging
- Employment of Optimization Tactics and Strategies (daily, weekly or monthly)
|-Initial Sets-Ups of Accounts
-Keyword Search and Ranking
-Landing Page Design, Functionality and Testing
Keyword Searches and Rankings
Link Building and Baiting
Search Engine Submissions
Site Review and Consulting
Title and Meta-Tag Creation