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Website Advertising: Hacking

Prepare yourself for not “if”, but “when.”
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In website advertising, site design and all online activities, taking measures to prevent hacking is vital.

FBI Director James Comey warns that there are two types of companies in the U.S.: those that have been hacked and those who don’t yet know they’ve been hacked.

If you think your small business isn’t at risk for a cyberattack, think again! The past 10 years have seen a 10,000-fold surge in hacking attacks, 71% of which were against small businesses. Even if hackers are unsuccessful at stealing information, their efforts could kill your SEO, losing your potential business and damaging your bottom line.

Relying on firewalls, anti-virus software, and a “patch and pray” security approach doesn’t always work, so what can you do to increase your protection?

1. Identify your most valuable online assets (strategy, customer data, research, etc); isolate and encrypt them.

2. De-bug your source code and keep all your software up-to-date.

3. Train employees on data security to avoid the “inevitable click;” that is: 1 in 10 people will inevitably click a link within a malicious email, but the well-trained employee won’t!

These actions will aid in prevention and damage control by beefing up the old technology-driven approach with a modernized strategic defense.

For all your web design, offline and digital marketing needs, trust First Looks Advertising.