Website redesign often starts with a goal of looking better. For true success, this really shouldn’t be a goal, but a consequence of activities that follow. Digital Marketing strategy should dictate all redesign projects so no matter the direction you take, each project has a common word as its core: BEAT!
BEAT your competition – see what they’re doing and do it better
BEAT your benchmarks – establish what they are and the plan to beat them
BEAT yourself – make sure that if you’re adding new products or services it’s in the context of improving your brand, beating past presentations of who you are and what you do.
For more information, contact First Looks Advertising.