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Website Redesign: BEAT IT!

A website redesign needs just one word to succeed: BEAT
The Word Beat Describes How Website Redesign Should Beat Your Old Website Design

Website redesign often starts with a goal of looking better. For true success, this really shouldn’t be a goal, but a consequence of activities that follow. Marketing strategy should dictate all redesign projects so no matter the direction you take, each project has a common word as its core: BEAT!

BEAT your competition – see what they’re doing and do it better

BEAT your benchmarks – establish what they are and the plan to beat them

BEAT yourself – make sure that if you’re adding new products or services it’s in the context of improving your brand, beating past presentations of who you are and what you do.